March 21 in the trend zone of the exhibition "Intertkan-2019.Spring» there was a presentation of trends in fashionable women's clothing of the season spring-summer 2020 based on materials from the French trend bureau PROMOSTYL. The presentation was conducted by Angelika Bezrodnaya, PROMOSTYL representative in Russia, Director of the Agency "Apparelle Textile".

PROMOSTYL is the first trend agency that appeared in Paris back in the 60s and today has about 20 offices around the world. The agency analyzes social and cultural influences and creates a trend book An indispensable tool to help any designer both in the creative process and in making long-term decisions. The main function of the trend book is to awaken the designer's imagination, to show images that will be relevant in the next seasons. Trend-book is the result of the work of a large number of people, here is a combination of incredible professional flair, and calculation is a necessary element of any creativity. But first of all, it is the intuition of professionals in their field, the ability to catch the spirit of the times, to guess the desires of people.

Of course, any designer will never reproduce the trend in its purest form, but he will always see a huge number of images generated by the trend, will see endless variations of the embodiment of the idea.In the trendbook PROMOSTYL, images, associative, visualized lines are given, according to which you can make an impression about the trends of the upcoming season. Silhouettes, technical drawings, exclusive prints, color combinations, fabric samples and even the article numbers of a particular manufacturer.

The season spring-summer 2020 promises to be very diverse. What exactly it will be depends on us. Here at the agency PROMOSTYL this season will be positive. Positive changes are presented through the main themes for 4 target groups of consumers:

• Theme 1. SOUL. Soul. This is a topic that puts forward the idea of investing in yourself, personal development, training, attending various courses, engaging in esotericism. The SOUL line is a very complex construction, where the complexity of the inner world is expressed through design. 
• Topic 2. IMPACT. Influence. It represents the direction of street culture, which has become comprehensive and non-gender. 
• Topic 3. MULTIVERSE. The multiverse. A topic that shows the attitude to technology and time through the prism of digitalization and digital transformations. 
• Topic 4. EARTH. Earth. The fourth theme is the simplest, freshest and most understandable. Return to the land and craft.

During a useful and very rich presentation, listeners could get acquainted with these topics of the trend book PROMOSTYL, reflecting the moods, colors, silhouettes, fabrics, associations of the 2020 season. After the presentation at the company's stand, it was possible to view the printed version of the trend book and order it.

Source: Soyuzlegprom