On the night of April 29-30, the presentation of the brand's autumn collection took place at the Ralph Laurent New York office. A couple of hours before the start of the show, Ralph Lauren issued a press release in which he confessed his love for women, their individuality, style and timeless:

"The woman for whom I create clothes has a beauty that comes from inner confidence. She dresses for herself. Her style is personal and bold. She will wear a hand-sewn jacket over a glamorous evening dress. She believes in quiet sophistication, not defined by time or trends."

The show took place in the designer's private studio adjacent to his office. This was the third show in almost five years, and if the last two were grandiose productions, then this one was a salon. Especially for the show, Lauren and his team furnished the room as a gallery: the walls were decorated with paintings in a simple style, and the chocolate–brown leather on the chrome cantilevered chairs perfectly matched the mahogany floor. A carpet made of natural fabric served as a podium. The atmosphere of the event was cozy and family-like, while the guests were chatting in the hall, Ralph's family supported him backstage.

At the show itself, the designer rethought the Western world by presenting his own version of trendy cowboy hats, belts with large buckles and fringe products. Ralph Lauren added flowing textures, translucent blouses, men's silhouette suits and evening dresses to the cowboy chic.

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