Pinko launches a new advertising campaign
The new advertising campaign Pinko of the autumn–winter 2017 season is built precisely in the raging rhythm of a modern city. The author of the advertising campaign was the Spanish photographer Javi Gordo, who captured the Portuguese model Sara Sampaio as the creative director of the brand saw her Katerina Negra, – feminine, strong and daring. The new Pinko collection is built on contrasts of cultures: techno, pop, rock and couture. Sport is becoming an important direction in the collection of Pinko – the usual comfortable knitted suits have received a new design with the help of decor.
"Just black" has long ceased to be boring. Today it is synonymous with elegance and impeccable taste. Creative director of Pinko Katerina Negra added silver tones to it, adding noticeable details to the images. Lace and inlay decorate not only dresses, tops and trousers, but also jackets, parkas and down jackets. Draperies emphasize femininity - an absolute trend at all times.Floral prints add a special chic and romanticism to the Pinko collection. Despite the delicate flowers on transparent tops and light dresses in the bon-ton style, there are elements of rock and roll in the models that open up new facets.
In winter it is impossible to imagine a wardrobe without things made of soft wool. Oversize pullovers and medium-length skirts will reliably protect the body from the cold, not only warming it, but also giving sophistication. Natural woolen fabrics are combined with metal elements, making the image of the heroine Pinko more contrasting. Jackets of unusual sculptural shape thanks to their design seem to transport us to the 80s a time of freedom, rebellion and romance.The iconic Pinko bags have also received a new reinterpretation. Love Bag has become even more romantic thanks to floral prints, lace and inlays. Different Love Bag from Pinko will allow you to choose your own version of each girl.
Photo: Pinko press service