The first store of the Turkish fashion brand for the whole family LC Waikiki will appear in Rostov-on-Don. The store with an area of more than 1 thousand square meters will open in the gallery "Park" in August. The broker of the transaction was the company JLL, an exclusive consultant on marketing and leasing of the shopping center.

CommentsOzgur Setsginer, Deputy International President of LC Waikiki: "At the moment, our network has more than 900 stores in 45 countries, and Russia is one of the priority regions where we strive to expand our presence. Today LC Waikiki brand is already represented in 22 cities of the country, and Rostov-on-Don is certainly an interesting market for us. We are sure that the gallery «Park » will be an excellent platform for entering this region and getting to know its residents with our brand ».

The Gallery «Park» with a leasable area of 22.9 thousand square meters is located in the center of a large microdistrict – Northern residential area. The coverage area of the facility is more than 160 thousand people. The gallery started its work last summer and is a unique object for Rostov-on-Don, which combines a professional concept, architectural solutions that echo the urban landscape, and a modern approach to the design of premises. The anchor operators of the facility are a grocery supermarket «Crossroads», a home appliance and electronics store «M.Video », hypermarket of children's goods «Daughters-Sons », as well as a 9-hall cinema «Kinopolis ». In addition, the Park has an entertainment center, as well as a food court with such federal brands as McDonald's, Lebanon House, Tashir Pizza and Mybox. The pool of fashion operators, in addition to LC Waikiki, consists of such brands of clothing, shoes and accessories as Zolla, Zenden and Kari, and in April they will be joined by brands of the Polish network LPP – Cropp and Sinsay.

Comments Yulia Chernysheva, head of the retail real estate department of JLL in St. Petersburg: "Rostov-on-Don attracts the attention of federal international retailers due to the high level of income of the local population relative to other regional cities. A successful location combined with unusual architecture and a competent concept allow the gallery "Park" to demonstrate a completely new approach to shopping for Rostov-on-Don. In particular, this shopping center highlights a large recreation area unique to the district, which includes a children's entertainment center, comfortable spaces inside the gallery, and a summer lounge veranda, all this increases traffic and distinguishes the shopping center from other objects on the market.

Comments Oleg Kirichenko, General Director of the gallery "Park": "We are glad that the high potential of our shopping center has already been appreciated by many federal and international chains, including such major players as LC Waikiki and LPP. The park is an object of a new format, where we have tried to create an atmosphere in which all residents of the district will be equally comfortable. Here, as in modern European shopping malls, functionality and creativity are combined. We offer visitors at the same time a high-quality pool of tenants, a wide variety of leisure options, and thanks to a creative approach to the architecture of the facade and interior, a pleasant stay. The advantageous location, high pedestrian and transport accessibility, as well as the low saturation of the Northern residential area with high-quality shopping centers allowed the object to become an important part of the infrastructure of the district and the life of local residents.

Photo: JLL, «Park»