On April 4, the opening of one of the most anticipated events in the Russian fashion industry - ST. took place in St. Petersburg. Petersburg Fashion Week. At the opening press conference, participating designers shared their impressions of the process of creating their collections and answered questions regarding the prospects for the development of the fashion industry in our country. In conclusion, Nikita Vladimirovich Kondrushenko, artistic director of SPBFW, answering a question about the relevance of fashion week as a phenomenon, emphasized:

“Fashion doesn’t just sell clothes, it sells emotions.The live reaction of people is important to the designer both as an artist and as a businessman. Believe me, nothing motivates and promotes sales more than the delight of the audience.”

This season, the honor of taking the lead fell to the brand of Maria Ovsyannikova. In the new collection, the designer managed to find a balance between feminine tenderness and masculine brutality, fragility and extraordinary strength. Almost weightless translucent models in delicate shades were replaced by denser materials in muted tones. At the show, viewers saw casual, business and evening looks. What we found most interesting was the long sleeve with unusual embroidery in the shape of a girl, the bottom of whose dress is made of threads that elegantly continue the product; a short, glossy lavender satin dress, a sweater of the same shade with an exaggerated collar, as well as a variety of jackets.

At the press conference, the designer commented on her new work: “Not everyone has an understanding of the aesthetics that I create. And I am aware that not everyone will wear my clothes, but that’s why they are exclusive.”

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