The Philipp Plein team announces the opening of a new pop-up boutique on Mercer Street in New York. Unlike other boutiques of the brand, the new space presents limited items from collaborations Philipp Plein with other brands and capsule collections, among which you can already exclusively purchase products "No Mercy on Mercer Street" or models from autumn-winter collection 2018/19.

Boutique space with an area of 192 sq. m. m was created under the influence of Soho art, culture and fashion. The design traces the urban atmosphere and street style of New York, the project even in small details reflects the recognizable style of Philipp Plein. Outside – neon showcases with logo, skull Philipp Plein and famous brand slogans. Inside, the floor is finished with rubber with markings resembling city roads and the inscription "No Mercy on Mercer Street". Interactive and bright decorative elements - 5 paintball guns and a wall with 300 painted boomboxes leading to the second level of the boutique, where the DJ console is located. Also in the hall there are pinball machines decorated with the Kiss, Star Wars and Metallica logos. On the podium in the center of the hall is a white Ferrari Testarossa.