Overview of the New Year's windows of the world
Traditionally, the world's department stores – legislators of window dressing, merchandising and the most advanced technologies of fashion retail, still hold the palm. But also storefronters of mono-brand stores show us their interesting solutions. It may take about a year to develop the concept of festive window dressing. Window decorators literally "breathe" this idea for a whole year, going over and rejecting many variations.
Printemps
Fans of the department store should know the continuation of the showcase theme of 2016 and 2017. The showcases show the continuation of the journey of Jules and Violette on the surreal world. Fantastic fairy-tale lands, giant mushrooms, a workshop floating in the cloud Santas and roses with perfume bottles.
Harvey Nichols
Nichols this year divided the storefronts of his department store into two parts. The main showcase immerses us in the atmosphere of the holiday, the decorators tried to recreate the golden splashes of shamanic and placed a giant cork in the showcases. Secondary storefronts of the department store are given in support of the new Disney movie "The Return of Mary Poppins". These showcases showcase the costumes worn by the actors of the film during filming.
Bloomingdales
The storefronts of the department store bring to life a new animated version of the book about Grinch. Part of the showcases with interactive elements showcase with built-in karaoke, showcase allowing you to take a selfie (the photo instantly appears in the showcase next to the Grinch himself), showcase with a telescope, allowing you to look into the world Grinch. As well as a lot of moving elements.
Fortnum & Mason
In the windows of Fortnum & Mason festive gigantism. In the showcases you can see giant classic attributes of Christmas. Festive cakes in a sleigh team, champagne glasses in the form of a Christmas tree, firecrackers and Christmas drinks.
Liberty
In the windows of the department store Liberty in the Christmas Story, two-dimensional black-and-white polar bears, monkeys and elephants are located, playing among gifts and wreaths. Twinkling Christmas trees decorate the balcony above the showcases create a multi-level installation.
Author of text and photo: Viktor Malygin, specialist of the Center for "Management and Communication in the fashion industry" of the HSE, author of the Telegram channel about showcase and visual merchandising Dark VM (@darkvm)
