The new stylish concept of stores will help to bring the newly opening stores of ZENDEN as close as possible to the main goal of the company to create ideally comfortable conditions for the consumer to buy shoes in combination with a unique balanced assortment. The stores of the new format are distinguished by a simple and understandable thematic zoning. Sections with tactical, sports and children's shoes received the appropriate stylistic design. 

The first store with a total area of 720 square meters will open in the shopping center «City of Lefortovo». The novelty of the concept lies not only in the visual design, which, due to the attractive design, will help increase customer traffic by 10%, but also in the fact that the format of trading inside the point itself provides many self-service options. Such an approach to the organization of retail space in the future will significantly reduce the time spent by customers on necessary purchases. 

"The new concept of retail stores is not just a breakthrough stage in the development of our business. We believe that this event was the starting point in creating the first unique system in the entire shoe market, which professionally combines our many years of experience, clear ideas about the best retail spaces in the world and knowledge about the desires of customers. And we are sure that the desire of the network to become better from year to year will soon be appreciated by millions of our customers. 

Alexander Sarychev, Managing Partner of ZENDEN Group

The design of the store uses light colors and modern equipment made of tinted metal. On the walls there are demonstration advertising modules in the entire height of the room, and a single cash register area is laconically integrated into the general retail space. High-quality furniture, color panels, LED lighting and spacious fitting rooms - all these elements combine into a fashionable and pleasant atmosphere, in which it will be easy and simple for the buyer to choose the right pair of shoes for any season.

Photo: ZENDEN Group