NFC chips are now also in clothes
The brand Cloudburst presented a limited collection of clothes with NFC chips from fashion tech company Verisium, which created a cloud solution using blockchain technology based on the Microsoft Azure platform. This joint project has no analogues in Russia and its main goal is to help Cloudburst create a unique community among the brand's customers based on two-way communication, mobility and exclusivity.
Comments Maxim Konstantin (Maxim Constantin), designer Cloudburst: "Using modern technologies in the creation of clothing, we strive to bring our customer's user experience to a new level. The project with Verisium gives us the opportunity to establish communication with customers, share new releases and individual offers, naturally forming a unique thematic community.
Verisium will help Cloudburst improve communication with its customers by providing the opportunity to communicate with them directly through "smart" clothes. It is enough for the buyer to scan the NFC chip using the Verisium application (AppStore, Google Play). The technology has a number of functions. First, Verisium This is a reliable way to verify the authenticity of products thanks to a unique chip that cannot be forged, as well as the use of the blockchain technology of the Quorum platform in the Microsoft Azure cloud. Blockchain provides secure storage of information about the originality of goods. Secondly, the platform allows the brand to share with customers various audio and video files, photos, product descriptions, product composition, as well as care recommendations and any other information that may be of interest to the client. Thirdly, with the help of the analytics module, the brand gets the opportunity to form a portrait of the buyer and target personal offers through the analysis of scans of the products it is interested in. Fourth, since the chip cannot be faked, the brand will be able to make exclusive offers only to customers who have bought the product, for example, invitations to private events and parties, announcements of new collections before the premiere with the opportunity to make a pre-order. For example, in January 2019, Cloudburst will participate in Paris Fashion Week and will exclusively send invitations to the owners of the collection through the application Verisium.
Comments Eldar Khayretdinov, co-founder of the Verisium project: "The joint project with Cloudburst has become special for Verisium, as our key idea perfectly combines with the brand's mission to help the client feel special, thanks to exclusive interaction formats and access to the closed community of the brand."raquo;.
Comments Konstantin Goldstein, leading technical evangelist Microsoft in Russia: "Today it is no longer enough for brands to offer just a piece of clothing. The buyer needs a comprehensive service that implies the experience of purchasing and using the product itself. Our joint project with Cloudburst and Verisium perfectly illustrates how modern technologies, such as the cloud and blockchain, allow companies to implement unique business models, find new channels and forms of communication with consumers, thus expanding opportunities for growth and development in the era of digitalization.
Learn more about how the new system works, – in the video:
