Luxottica announces the appointment of Filippo Frati as the new CEO of the Russian representative office of the company. As the head of Luxottica in Russia Filippo will be responsible for developing the company's strategy for the coming years.

Mr. Frati joined the Luxottica team in 2004. In 2007, he moved to the USA, New York, where he specialized in marketing, sales and planning for more than 7 years. Over the past three years, Filippo has held the position of Regional manager and was responsible for business processes in the Middle East and Eastern Europe, including Russia.

"Having placed at the disposal of the Russian team the network of corporate contacts I have developed over several years in Milan, I plan to increase the priority and importance of the Russian market and customers for the company. Over the past 13 years, Luxottica has inspired me with a strategic approach to doing business, a passion for its product and an entrepreneurial spirit. I would like to share this inspiration with my new team.

Filippo Frati

In the future «Luxottica Russia is going to focus on the development of the domestic optics market, which represents huge opportunities for growth, as well as to unleash the full potential of the Ray-Ban brand . In the coming years Luxottica and personally Filippo Fratiwill focus on broad support of business partners from assistance with merchandising to training seminars on new products and work with the staff. Among other things, one of the main missions of Luxottica, as before, is the organization of educational activities about the importance of protecting and preserving vision.