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B2B Журнал
18.04.2024 | Милена Мисоченко

Back to the 70s or the trend of autumn 2024

The past Fashion Weeks have made it clear to us that the fashion of the 70s is coming back!Otherwise, how can we explain such an interest of designers in boho-chic?

There are sheepskin coats with colorful turtlenecks, and chiffon dresses with fringes, as well as flared trousers, and even aviator glasses and hats. Against the background of such hype and love of vintage, this trend is most welcome.

But the most distinguished brand was Chloe, the show autumn-winter 2024, and, concurrently, the debut show Chemena Kamali for this brand. We counted a lot of references and most of all flirtations on the topic of fashion of the 70s.

Kamali created a collection in which she combined the 1970s with playing on the contrasts between hard and soft. She demonstrated this by using fringed leather trousers turning into chiffon balloons, as well as combining a heavy coat with a light nude dress.

Leather boots, coupled with a weightless transparent dress, are something on the verge of tenderness and rigidity, embodying the versatility of a woman's nature.

Kamali set herself the task of "accepting and capturing the essence of the Chloe woman and all the contradictions that she embodies." She wanted to show that this was her attraction.

Chloe AW 2024 

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