subscribe to brand news 
b2b Magazine
11.07.2018 | Альбина Весина

Moscow – Petersburg

According to experts, by the end of 2018 Moscow will catch up with St. Petersburg in terms of saturation with shopping centers. However, even in this case, according to this indicator, the capital will remain only in 6th place among the cities with millions.



The saturation of retail space in the Moscow market in the first half of 2018 reached 418 sq. m. m per 1,000 inhabitants. In St. Petersburg, this figure is 422 sq. m.


Comments Oksana Kopylova, Head of Retail and warehouse real estate analytics JLL: "By the end of the year, 64.4 thousand square meters of new high-quality retail space have been announced in Moscow, 6.5 thousand square meters in St. Petersburg If the commissioning takes place of all the announced projects, the saturation indicators in the two capitals will be equal, reaching a value of 423 sq. m per 1 thousand inhabitants. Thus, Moscow will catch up with St. Petersburg in terms of availability of retail space for the first time in the last eight years. Nevertheless, both cities will still be inferior in this indicator to a number of regional millionaires: Samara, Yekaterinburg, Rostov-on-Don, Nizhny Novgorod and Voronezh.



Comments Ekaterina Zemskaya, head of the retail real estate Department of JLL: "In the last two years, the launch of new shopping centers has practically no effect on the vacancy dynamics, since facilities are opening with a very high level of occupancy."


In addition to the quantitative indicator, the qualitative one is also important. At the time of opening, the new facilities have a high proportion of restaurant and entertainment zones, which create a cluster of attraction of additional traffic in the shopping center due to the variability and quality of the offer.



As for the opening of new international brands, 16 foreign players entered the Russian market in January-June. For comparison: in the first half of 2017, 29 new brands appeared on the market. Most of the new retailers this year represent the middle price segment.


By the end of 2018, a number of major international brands are planned to enter the Russian market: fashion retailer COS (in the AFIMALL City shopping center), amusement park DreamPlay (in the Aviapark shopping center), French perfume and cosmetics brand Sephora, American fast food chain Panda Express, cinemasCJ CGV(in the network of district shopping centers of ADG group).Among the debuts of the first half of the year, it is worth noting the return to the Russian market of the premium brand of bags and accessories Coach and the German fashion brand Orsay, as well as the largest hypermarket of goods and services for pets Dino Zoo czech company Placek Pet Products. Since the beginning of the year, two international brands have left the Russian market: Finnish K-Rauta and German Media Markt.


Source: JLL

Photo: shutterstock