In the electronic catalog Made in Russia more than 300 products of Russian manufacturers have already been placed. The directory is running By the Russian Export Center (REC) at the end of December 2017. Its main task is to promote Russian products abroad under a single country brand.

Made in Russia This is a catalog of Russian manufacturers and their products, aimed at international buyers. The site is available in 8 languages (Russian, English, German, Spanish, Arabic, Farsi, Chinese, Hindi) and is adapted to the specifics of different regions. The catalog is promoted in the markets that are the most priority for Russian exporters, in the countries of Southeast Asia, South America, the Middle East, as well as the EU.

Over the past month, the program has been joined by: the company "Eterno", the Tikhvin Railway Car Building Plant, the Aleksinskaya paper and cardboard factory, the confectionery factory "Torero" and several other companies. In total, the catalog presents more than 80 manufacturers of various industries from the food industry to metalworking. As of March 1, 2018, the project participants have received more than 30 requests from foreign buyers. Potential importers can contact manufacturers directly or send a request to REC via the form on the website.

"The main task of the program for 2018 is a significant expansion of the product range and an increase in the functionality of the site. The goal this year is to certify at least 85 companies, but I dare to assume that their number will exceed this figure. The interest in the program from exporters is very high.

Vera Podguzova, Managing Director for External Relations and Communications

The products placed in the electronic catalog have already passed the free voluntary certification system and received permission to use the markingMade in Russia. These goods are planned to be exported to 20 countries of the world, such as Israel, Canada, China, USA, Switzerland and many others.

Vera Podguzova notes that not only goods, but also services will be presented on the project's website in the future, for example, education and domestic tourism. Currently, REC together with the Ministry of Education and Science is actively working to include members of the Consortium of Educational Institutions of Higher Education – exporters of Russian education in the program Made in Russia and placement of information about them in the electronic catalog in the section "Education".

In the near future, new opportunities will appear to promote the catalog and its participants. Thematic pages are being developed, a catalog of brands and thematic promotional catalogs will soon appear on the site, which will help importers get acquainted with local, craft products.

To export products under the signMade in Russia, Russian companies must confirm their competence and product quality by passing free certification in The Russian export Center. Manufacturers can find full information about the certification procedure on the website.

Source: REC

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