Italy is traditionally associated with quality and original design, and the Italian style is recognizable all over the world. Professionals of the industry can appreciate the achievements of Italian craftsmanship at specialized exhibitions, which are recognized as ideal venues for demonstrating the latest trends of the season.

The leading Italian manufacturers of footwear and leather goods annually present new collections at one of the main industry events in Russia, the Footwear exhibition. The World of Skin».

This year, visitors to the exhibition will have the opportunity to get acquainted with completely new Italian brands thanks to the project "Journey into the world of shoes and leather goods. Made in Italy: new items from Italy". A special program to support new manufacturers has been implemented by the ICHE Agency – The Embassy of Italy, the Department for the Development of Trade Exchange together with the associations AIMPES and ASSOCALZATURIFICI, with the financial support of Ministry of Economic Development of Italy.

The project is attended by 19 Italian manufacturers, presenting their products on the Russian market for the first time. A working area for business meetings with industry specialists has been organized especially for this project. In addition, ICHE Agency organized a working trip of 50 importers and distributors from Russia and Armenia, providing an opportunity to get acquainted with new Italian companies, as well as updating existing contacts, selecting collections and concluding contracts.

Get information about the possibilities of cooperation with Italian companies at the exhibition "strong>"Shoes. The World of Leather"will be available at the stand VIP Lounge ICE, stand no. 75D81.