The new strategy of the German brand Luisa Cerano is to expand international brand awareness, improve quality and focus on positioning. Ideal conditions for all of the above are provided by the brand's new collaboration with the British online platform Farfetch. As a result of the merger, an advertising campaign in cooperation appeared, which was launched on February 26, 2019. 12 photos of the campaign will be published in the social networks Farfetch and Luisa Cerano over the next 3–5 weeks.

Comments Jurgen Leute, head of fashion holding Hauber Fashion Group: "The purpose of this campaign and cooperation with Farfetch is to strengthen the connection between the brand, the retailer and the end consumer. Farfetch has more than 10 million users, thanks to which the Luisa Cerano brand has the opportunity to strengthen its position and meet new customers. Ultimately, for our trading partners, the cooperation of Luisa Cerano and Farfetch will also bring a lot of benefits. Such collaborations bring Luisa Cerano popularity in the international market, as well as attract new buyers and customers.

Cooperation with Farfetch is planned for one year. The second advertising campaign of the autumn-winter season will begin in September 2019.

Photo: Luisa Cerano