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b2b Magazine
03.04.2017 | Степан Максимов

Lingerie Fashion Week

The week of fashionable underwear, swimwear and homewear Lingerie Fashion Week will be held in the event hall "Infospatial" from April 14 to 16.

 

Lingerie Fashion Week is:

 

  • more than 100 brands, more than 2500 models of underwear;
  • shopping consultants and comfortable fitting rooms;
  • master classes from industry experts, educational lectures on wall-fitting;
  • current collections of underwear and swimwear at fashion shows;
  • Miss Lingerie Fashion Week contests and gift certificates for the purchase of underwear.

 

 

The event takes place in an unusual new format, which combines the presentation of collections of underwear from numerous underwear brands and a rich entertainment and educational program for visitors. The project is bold, but attractive both for the average consumer and for professionals.

 

Fashion Underwear Week is a project promoting a specific idea: to instill in women a culture of selecting and wearing underwear."To accustom yourself to good underwear is like learning to understand good wine, that is, in fact, it is a culture, a way of life," says Tatiana Lvova, Director of LFW.

 

Lingerie Fashion Week offers immersion in the atmosphere of lingerie shopping. The task of the project is to form a clear idea among the guests about each brand presented and its features.

 

A big bet in the event is made on directing and choreography. The idea of the project "shopping as an event" is fully realized thanks to this approach.

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