B2B Журнал
How to get the best rental conditions and work for profit
On December 19–20 Fashion Consulting Group will hold a two-day seminar on the topic «Retailer and retail real estate: how to get the best rental conditions and work for profit".
In the program:
- Shopping centers and street retail in Moscow, St. Petersburg and the regions of Russia – a large detailed overview.
- Shop in a shopping center or on the street: pros and cons. Goals and objectives of shops on the street and in the shopping center.
- Visual communications in the shopping center and in street retail.
- Promo store: traditional and new technologies.
- Evaluation criteria when choosing an area for a store: location, traffic, customers.
- How to find a store: independently or with a broker.
- How to properly present yourself to the brand in order to get into the shopping center: manipulation, life hacks.
- Negotiations and legal subtleties.
- Traffic monitoring, conversion.
- Complex cases: how to act in case of a conflict with the landlord.
Trainer: Mikhail Petrov, founder and CEO of Smart Estate Moscow (consulting in retail real estate, among the projects: the reconstruction of the shopping center "Europark", the concept of the shopping center "Yerevan Plaza", the reconstruction of the shopping center "Megapolis"; etc.). Producer of the fair-festival Play Fashion (shopping center "Metropolis", "Aviapark"). In commercial real estate since 1998. Participated in the opening of the shopping center «Atrium», «Mega Khimki», «Mega Teply Stan», «Yerevan Plaza», «Auchan Ostashkavskoe», «Real», etc., and also in the reconstruction of the shopping center «Europark», «Megapolis», «Apothecary garden».
You can register for the seminar by link.
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