On the eve of the peak of New Year's sales, the department store "Tsvetnoy" simplified the shopping process by starting to accept QR codes of the mobile application Alipay at the checkout as a means of payment.

This significant event was made possible thanks to the partnership of the payment system Alipay with the group of companies «MOBY. Money", whose technological base and competencies were used to launch this payment service. In turn, the integration with the service from the side of the cash register software POSX used in "Color" was carried out by Luxe Retail – direct developer and supplier of POSX for the department store.

To date, the payment system Alipay is the largest payment system in China and one of the largest in the world. The growing popularity of this payment system has ensured the formation of unique payment solutions based on a combination of a payment service and an advertising platform within a single mobile application.

Mobile application Alipay provides an opportunity for direct communication with the buyer, all information about retail outlets, products and promotions is provided in the mobile application in the buyer's language.

To make a payment, the user of the mobile application just needs to select the product of interest and contact the cashier, then generate a QR code on the screen of his smartphone in one click. The cashier reads the QR code from the gadget screen, after which the funds are debited. The whole procedure takes a few seconds.

In the future, the company «MOBY. Money » and Luxe Retail will offer a joint cash solution to retail chains and stores that, like the department store «Color», use POSX cash register software in their work.