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28.07.2017 | Степан Максимов

Innovative Uniqlo jeans

Today, the Japanese brand Uniqlo presents the first models created in The Innovation Center for the development of jeans in Los Angeles. The models included in the debut collection of the fall–winter 2017/2018 season are inspired by the style of Los Angeles.

 

The main task of the Center is to create jeans that have no equal in the world. The emphasis is placed on three key elements of a quality product: fabric, fit and finish. The Center's specialists cooperate with leading fabric manufacturers and conduct research in the field of innovative technologies in order to make jeans comfortable and their design exclusive.

 

The highlight of the collection – women's model Cigarette – straight skinny jeans with a high waist. Thanks to the straight cut from the knee and the inflated waist, the legs seem longer. The model emphasizes the advantages of the figure, and elastic denim from the company Kaihara provides maximum comfort. 

 

 

The men's model of ultra-elastic jeans with a narrowed silhouette is also created from elastic denim from the company Kaihara and is released in dark blue, blue or black colors with the effect of artificial aging. A casual white denim model is also available as part of the men's collection.

 

Women's and men's jeans EZY are a fundamentally new model, the material of which looks like stylish denim, while it feels more like knitwear. Jeans are distinguished by an insert made of soft fabric, which gives them the convenience of sweatpants. The adjustable elastic waistband helps to independently adjust the density and comfort of the fit. The absence of the need for a belt makes these jeans the perfect clothes for traveling. Thanks to the production technologies used in the Innovation Center, the jeans look like vintage.

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