The Swedish company H&M in collaboration with Google has developed a voice assistant H&M Home Stylist, one of the first voice applications to be released in the fashion segment and interior design.

This advanced technology was presented at the Stockholm conference Stockholm Fashion Tech Talk, the message says companies.

Home Stylist provides advice on interior design, gives advice on how to create a unique design for each room in the house. In order for this "communication" to become even more personal, the application will have an exclusive human voice.

In addition, another technological novelty was tested at the conference. The brand of the H&M group Monki in collaboration with HoloMe, develops unique high-definition human holograms for use in augmented reality applications.The images of nine selected Monki outfits are equipped with digital effects, which allows customers to see the details and feel the holograms as present in the room.

"At H&M Groupwe are constantly working on innovations that create new extraordinary opportunities to work with clients. The fashion industry is subject to very rapid changes, and technology is a means of adapting to an ever-changing society.

 

 Elin Friendberg, H&M group Development. 

According to experts, currently H&M is experiencing difficulties in the field of implementation, it is for this reason that the company is striving to develop new technologies.

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