Sabato de Sarno made his debut as creative director of Gucci by hosting the brand's first cruise show in London.

This event is significant, because it was in London that Gucci was born. The founder of the brand, Guccio Gucci, worked as a receptionist at the Savoy Hotel, where his passion for luxury luggage originated. Inspired by the diversity of London's culture, de Sarno chose this city for his first show.

The Gucci Cruise 2025 collection is feminine and dynamic, combining pastel and saturated colors. British uniforms meet Italian sophistication in images where miniature Miu Miu-style shorts are combined with romantic pearls and thin frames. Loose lines typical of Gucci, with an emphasis on oversized buttons and patchwork denim exposing lace bras. Transparent skirts and dresses are decorated with round elements, and organza is used in dramatic forms of pink, green and blue colors. Checkered pea coats and voluminous crocodile bombers in bright sunset colors complete the look.

The Blondie bag, reborn from smooth leather with a monogram, has become a real love letter from Sabato de Sarno to London. This icon of the 1970s has been given a new lease of life by supplementing the cropped outerwear with Gucci Horsebit branded accessories, which celebrates its 70th anniversary this year. And this only strengthens the position the trend for the 70s.

Overall, the Gucci Cruise 2025 collection represents a modern take on femininity, combining comfort, chic and bold accents.

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