GORE-TEX® introduces new products
The company W. L. Gore & Associates (Gore) presents a new campaign GORE-TEX®, which focuses on new technological concepts, products and design solutions.
The new campaign "Don't think about GORE-TEX", think about your passion" encourages consumers to focus on what is happening right now, instead of thinking about the functionality of their outerwear "it doesn't matter whether it's a climbing jacket, hiking boots, everyday running clothes or shoes.
The basis for the new campaign, launched worldwide in March 2017, was the innovative technologies, products and design that Gore presented at the ISPO exhibition this year. In the same place, Gore presented a special "strong" Innovation Laboratory, within which new and future achievements in technology, design and products were demonstrated.
The entry into the market of GORE-TEX® Active products with SHAKEDRY™ technology will take place throughout 2017. In Europe, the new partners will be the brands Mammut, Dynafit, Löffler and others. The North Face, Castelli, GORE RUNNING WEAR®, GORE BIKE WEAR® and Arc’teryx, which have already successfully launched a new product on the market, will continue to use this technology.
Thanks to the innovation, the facial tissue becomes unnecessary. This is the lightest and most breathable GORE-TEX® product at the moment. Any water can be removed from the surface of the fabric by just shaking it a couple of times.
Gore demonstrates several technological concepts of flexibility and elasticity based on the ideas and wishes of consumers. Gloves with the new patent-pending technology GORE WINDSTOPPER® have an optimal seamless fit with increased sensitivity and grip. Thanks to this, it will be possible to perform many actions without removing gloves.
Gore will present its new elastic technology GORE-TEX® and in clothing. This technology will provide greater freedom of movement and flexibility.
In addition, thanks to the new elastic technology GORE-TEX®, waterproof and breathable children's and adult shoes will provide optimal comfort in lifting the foot. Also, these shoes will be easier to put on, thanks to the smooth elastic inner tab.
