On June 8 and 9, 2018, the Bakery in Moscow will host the Forum of the new fashion industry BE IN OPEN. In two days, more than 40 speakers will speak at the Forum, whose reports will be grouped into five areas: Design, Production, Marketing, Sales, Analytics.

The forum BE IN OPEN 2018 is aimed at the main players of the modern fashion market: designers, retailers, representatives of clothing factories and industry media, as well as specialists of related professions and students of specialized educational institutions. The main task set by the organizers of the event is to unite progressive participants of the fashion industry and form a single ecosystem in the industry.

Five venues will simultaneously host performances by iconic fashion industry specialists, master classes of educational projects, speed-dating with buyers, factory representatives, marketers, as well as a Showroom of Russian designers.

On At the Forumbusiness community members and designers will share relevant cases and talk about successful strategies for the development of modern business in the field of fashion. The speakers of the conference this year will be Guglielmo Olearo (Premiere Vision, Paris), Anya Aronowski Kronberg (Vestoj, Paris), Mo Kim and Jessica Jang (Rare Market, Seoul). Representatives of Aizel, TSUM, «Tsvetnoy», Lamoda, Wildberries, Ulyana Sergeenko, «Rusmoda», Topshop, L’Officiel, 12Storeez, Fashion Consulting Group will also speak at the Forum.

The connecting theme of the conference will be the ratio of global and local in Russian fashion production. The organizers hope that all participants will be able to find out the answers to the most relevant questions:

• How to attract foreign buyers and organize sales abroad?
• Which of the Russian designers are bought by Korean multi-brands and why?
• Why is the direct use of global trends in Russian fashion production a risk factor?
• Why do mass brands need to collaborate with local brands and how to start working with Topshop?

In addition to the main program, on The forum will have a Showroom of Russian designers a platform for the presentation of modern local brands working in the directions ofhigh fashion, streetwear and casual. The main goal of the showroom is to show representatives of the Russian fashion industry and foreign buyers promising design brands of 2018. Among the participants of the showroom last year: Inshade, ZDDZ, Arut MSCW, Masterpeace, Crime and Punishment, Turbo Yulia, Husky Wear, On Course, Oh, my, FYR, Olovo, TZSM and others. The result of the work of the showrooms at BE IN OPEN were four international showrooms of Russian designers in Paris, Florence and Tokyo.

One of the most useful formats for business on Forum – speed-dating. These are short meetings with specialists and companies, during which you can establish contacts with possible partners - suppliers of fabrics and accessories, sewing industries, stylists and marketers. The meetings will be useful both for brands with small production volumes, and for large market players. Among the participants of the business speed-dating 2018: Premiere Vision (Paris), Uggla (Tokyo), Pantone, Lamoda,VKontakte,KIOSK, Grafis, Grasser.

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Photo: BE IN OPEN