Five-meter installation of adidas in the Aviapark shopping center
On April 11, the brand adidas will install a holographic installation with a height of five meters and a total area of 42 m in the shopping center "Aviapark". The hologram is a unique digital art object and a fundamentally new format of interaction between the brand and the buyer inside the retail space.
The adidasadvertising campaign is timed to coincide with the launch of a new model of sneakersNite Joggerwith reflective elements, due to which the shoes glow and change their appearance in the dark. For the first time, the sneaker is becoming a kind of communication platform designed for people of various fields of interest and confident that the time of day is not a barrier to self-expression.
A giant interactive hologram will reveal the creative concept and demonstrate the three-dimensional embodiment of various night or day scenarios and the transformation of the sneaker Nite Jogger under the influence of light. Everyone has access to a touchscreen, where you can choose three-dimensional decorations and the time of day for the presentation of the sneaker.
The recoam campaign implies the unification of the Moscow creative audience in the nighttime Nite Jogger Community. Every owner of a new pair of Nite Jogger can join the community. By purchasing sneakers, the buyer receives a Nite Jogger ID, which opens free access to the night program with many unique city partners and activations.
The holographic installation ofadidas will be installed in the shopping center "Aviapark" in the period from April 11 to May 1, 2019.