On December 9, 2017, Russia's first chain of off-price stores Familia will open its first department store in a million-strong city Novosibirsk.

The department store will be located in the Aura shopping center and will occupy 1 105 square meters in a rented room. All guests are promised a large-scale festive show program, many well-known brands and brands, special discounts up to 85%, distribution of discount cards of the network. Buyers who have made a purchase in the amount of 1 500 rubles on this day are expected to receive useful gifts from Familia.Only on this dayan additional 10% discount on everything.

It is noted that for the Familia company, going to Siberia will be a significant event within the framework of the large-scale regional development of the brand. Novosibirsk, one of the advantages of which is the diversification of the economy and the development of the trade sector, will be the first city in Siberia to begin the popularization of a new and original off-price format for the region.

The companyFamilia, established in 2000, is a federal chain of off-price stores. About 3,000 brands are represented at its points. At the moment, the company has more than 190 stores in more than 70 cities of Russia. The total area of trading platforms occupies more than 200,000 square meters. Familia plans to increase the number of stores in the cities where the chain operates to 194 department stores by the end of 2017.

Photo: Familia