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23.11.2016 | Елена Смирнова

Expo Riva Schuh: full readiness

Organizational events dedicated to the 87th Expo Riva Schuh are in full swing. Expo Riva Schuh is an exhibition of shoes of mass demand, an international event attended by exhibitors from more than 40 countries, and visitors are representatives of more than 100 different nations.

The event will take place from January 14 to 17, 2017 in the Italian city of Riva del Garda. The autumn-winter collections will be presented at the exhibition, which is a unique opportunity for visitors to learn the latest trends of the next season of the shoe industry before the rest, since Expo Riva Schuh is one of the first events in the calendar of international exhibitions. Expo Riva Schuh is not only a panorama of new trends, but also provides an opportunity to trace the evolution of the international footwear market. The exhibition covers a wide range of products from the world's largest manufacturers and is a unique platform where supply meets demand. The most striking market trends are confirmed here, such as the active development of e-commerce and the growth of fast fashion companies, which was first noticed in the production of clothing, and today is also observed in the shoe segment. 

The key term characterizing the work of the exhibition can be called flexibility both in the field of supply and in the dynamics of cooperation between the manufacturer and the buyer. 

This international event is aimed at a very diverse audience - from large chains to retailers. For guests and participants, the exhibition offers a wide range of services in order to increase the attendance of shops.

At the opening ceremony, as before, leading international shoe retail experts will discuss the latest market trends. The participants of the exhibition will have the opportunity to get up-to-date information first-hand.

This year Expo Riva Schuh has rebranded: the advertising campaign uses a new image, the main element of which is shoes in all variety of shapes and colors.

The exhibition is held with the support of «ICHE–Agency for the Promotion of the Activities of Italian Companies Abroad» and the Ministry of Economic Development of Italy.