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01.04.2024 | Милена Мисоченко

Ellassay plans to open boutiques with luxury Chinese brands in Russia

The exclusive distributor of Bosco in the Russian Federation, the Chinese multi-brand company Ellassay, plans to open 15 boutiques of luxury clothing brands in Moscow, St. Petersburg and Sochi. The plans for 2024 are to open at least five stores for each brand - Ellassay, Laurel and Eleventy. This was announced by Natalia Kermedchieva, vice president of the Union of Shopping Centers for new brands.

The flagship brand Ellassay was founded in 1996. Today it has about 300 stores in major Chinese cities such as Shenzhen, Guangzhou, Beijing, Shanghai and Wuhan.

Ellassay positions itself as an affordable luxury brand, offering quality clothing at reasonable prices.

The German premium brand Laurel, as well as the Italian luxury clothing brand Eleventy, belong to the Ellassay group of companies. Their opening is planned in the GUM and Petrovsky Passage shopping centers.

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