CPM Body&Beach: a new stage of development
Exhibition companies LLC "Messe Duesseldorf Moscow" (Russia) and Eurovet (France)They are completing cooperation on the organization of an exhibition of beach and lingerie fashion within the framework of the exhibition Collection Première Moscow.
In 2017, Messe Dusseldorf Moscow LLC closed a deal to acquire the rights to the CPM exhibition, which changed the regulatory framework for cooperation with a number of partners in the organization, including the largest French exhibition company Eurovet, the organizer Salon International de Lingerie.
"Unfortunately, the new legal framework does not allow us to continue cooperation with Eurovet. We regret this, because Eurovet has been an excellent partner for many years," sums up Thomas Stenzel, CEO LLC "Messe Duesseldorf Moscow".
Nevertheless, the Lingerie exhibition segment, which is steadily working and in demand by buyers, will, as before, be included in the exhibition CPM and present twice a year new collections of lingerie and beach fashion in the formats of stands, trend zones and catwalk shows. In September 2018, the section will regain the name already familiar to the audience – CPM Body&Beach, and its reorganization and change of the management team will allow implementing a number of initiatives aimed at increasing efficiency. The organizers of the exhibition prioritize both quantitative and qualitative growth of the project, which will be possible, including through localization and direct communication with exhibitors.
The next exhibition Collection Première Moscow will be held from 04 to 07 September 2018 on the territory of the central exhibition complex «Expocentre» in Moscow. Russian and international clothing manufacturers will demonstrate collections of the spring-summer 2019 season.