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Communication platform of the 50th Federal Fair "Tekstillegprom"
The exhibition company «RLP-Fair» met the jubilee 50th season of the Federal Fair «Tekstillegprom» with a large-scale transition of the business program to a new format –The communication platform, within which events in the open space (free space) and collaborations "From the idea to the finished product" were held for the first time, as well as a new Surface Design exhibition space was organized and traditional educational cycles were held.
The communication platform has significantly expanded information, educational, consulting, communication and other services to exhibitors and visitors both directly on At the fair, and during the periods of preparation for the exhibition and after its completion.
The exhibition space free space became the center of communication of industry specialists for three days, interacting with all areas of the exhibition space. The fair "Tekstillegprom" has acquired its so-called "zero kilometer".
Within Communication platforms over 30 events were held in the format of public talk, presentations, master classes, seminars, demonstrations, lectures, workshops, discussions on the most relevant topics in accordance with the rapidly developing innovative, communication and information technologies in the free space, in conference halls and at exhibition stands of companies.
Several master classes on sales technologies were held by representatives of Fashion Consulting Group, in particular Galina Kravchenko, Director of the department of "Assortment", held a seminar Omnichannel sales: techniques and cases", and Natalia Chinenova, leading consultant on the organization of franchising, retail and wholesale sales, master classes «Principles of building effective wholesale sales» and «Changes in sales technologies. The economy of a retail store in the conditions of the modern market".
A new joint project of the exhibition company «RLP-Fair» and the Group of companies Solstudio Textile Groupattracted great attention of participants and visitors of the fair The Surface Design zone, where all four days of the exhibition the specialists of the textile design studio Solstudio Textile Design introduced the development of new technologies that allowed textile design to expand its boundaries, go beyond the usual concepts and combine creative solutions for drawing on all kinds of surfaces.
Online platform "Fashion magazin", ID "Arguments and facts", on the first day of the fair "Tekstillegprom" held three rounds of public talk, moderated by performed Vera Ivanova – editor-in-chief of the magazine and online b2b platform «Fashion magazin». The first public talk was held on the topic «The experience of Russian retail – increasing sales in the new realities of the market», its speakers were: Caesarius Poltorak– head of retail operations FASHION HOUSE Group in Russia and Romania; Elena Minowner and CEO of the company Vkus fashion (chain of clothing stores of Russian designers, St. Petersburg); Denis Fomin ideologist, developer and integrator of innovative content models for the promotion of goods and services, co-founder of the b2b platform Fashion magazin.
At the public talk "Russian Production: Myths and Realities" speakers shared their successful experience in modern realities. Ilya Eliseev, Director of bespoke atelier – one of the three productions that are part of Shishkin tailor manufacture, told about the experience of bespoke atelier in the Urals, demonstrating a stylish and impeccable suit of his own production. In addition, the organizers of the public talk held a presentation on the topic «The possibilities of the online platform «Fashion magazin» for production companies ».
Presentation of heat-regulating packages Holofiber® A1® with Thermal Control technology – a joint project of JSC «A. Miller» and Nonwovens Factories «Thermopol-Moscow» held Vladislav Ivanov, Project Development Director «Thermopol».
Several events were devoted to a very topical issue of modern design education. At the public talk «Modern methods and forms of training, career guidance in the field of design » speakers share their author's achievements and innovations in the Vyacheslav Zaitsev Fashion Laboratory, Design Hype Project and the educational project «Academy Fashion magazin». Speakers were: Yulia PopovaDevelopment Director Moscow Fashion House Slava Zaitsev, Sergey Nechiporuk is the founder and ideologist of the innovative project Design Hype Project, and Vera Ivanova – editor-in-chief of the magazine and online b2b platform «Fashion magazin».
In order to demonstrate the complexity of the Federal Fair "Tekstillegprom", collaborations "From the idea to the finished product" took place on the stands of the exhibitors in real time for two days, within which the blouse "Sakura" and eco-dress with a print of "Northern silk" under the watchful eye of photo and video cameras.Collaborations, which have no analogues in other exhibition projects, presented opportunities to purchase goods and equipment necessary for all stages of product production at once on one site, various formats of communication of companies in one exhibition space.
We invite you to visit the 51st Federal Wholesale Fair of Textile and Light Industry Goods and Equipment "Tekstillegprom", which will be held on September 18– 21, 2018 in Moscow, at VDNH, in Pavilions 69 and 75.
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