subscribe to brand news 
B2B Журнал
23.05.2024 | Амина Айзятова

Burberry's New Campaign: Back to Basics

British luxury brand Burberry has released a new summer line. The campaign marked the return of the brand to its origins: swimwear, T-shirts, dresses, bags and beach towels are decorated with the iconic print and design of the equestrian knight of 1901.

In addition to basic summer clothes, Burberry introduced a trench coat inspired by designs from the archive with belts and rainbow trim. The brand is also actively promoting its line of shoes and glasses. Among other models included in the collection were sandals with quilted insoles, leather sneakers, espadrilles and cat's eye sunglasses.

Burberry chose the sunny island of Jamaica as the location for the shoot, where Tyrone Lebon captured in his lens Aren Elson, Sang Woo Kim, Taylor Gordon Bruce and Finlay Prentice posing in the brand's new collection.

Earlier, Burberry reported a decrease in revenue to 2.97 billion pounds, while adjusted operating profit fell by 34 percent to 418 million pounds after the downgrade of the company in January.

Do you want to keep up to date with the main events in the fashion industry and brand news?

0