The Russian shoe manufacturer "Bris-Bosphorus" has extended the licensing partnership with The Walt Disney Company in Russia and signed a second contract for the production of shoes with Marvel characters

"The first contract was signed in 2015 and became the first experience of Disney cooperation with the Russian shoe production. The contract with Disney was a good opportunity to increase the production of children's products. According to the contract, almost 300 thousand pairs of children's shoes were produced under the Disney brand. In the future, «Bris-Bosphorus» plans to increase the share of shoes under the brands Disney and Marvel to 30% of the total production.

Vyacheslav Zykov, General Director of Bris-Bosphorus

Thanks to the license contract in "Bris-Bosphorus", the production of duties and swimming socks (watersocks) was launched, and in the new season the range of shoes Disney will expand due to ugg boots and sports shoes.

To become a partner of Disney, the company received a certificate ILS (International Labor Standards), which confirmed that the working conditions at the enterprise comply with international standards. In 2018, it is planned to conduct a new audit of ILS. The new factory «Bris-Bosphorus», which is being completed in Novorossiysk, will also pass this test at Disney. 

Both companies highly appreciated the results of cooperation, so in 2017 it was expanded due to the second franchise for the release of shoes with Marvel heroes . First of all, shoes with Spider-Man, Avengers and Guardians of the Galaxy will hit the shelves. For «Bris-Bosphorus», this means expanding the age audience of buyers at the expense of teenagers.

Now «Bris-Bosphorus» produces shoes with Spider-Man (the most popular character in the ratings) for boys from 3 to 11 years old; shoes with heroes of the Avengers » for teenagers 13–15 years old and shoes with Guardians of the Galaxy also for teenagers 13-15 years old.

Under the brand Disney, under the new contract, they will continue to produce home shoes, winter and summer collections of dress and walking shoes, sports shoes for children and teenagers. Wholesale partners of the company will be able to order not only shoes, but also sketches for expanding the matrix in the event that the heroes they need are not in the collection.

Licensed shoes Disney and Marvel will be presented in specialized children's retail, federal chains and shoe multi-brands.

Photo: Bris Bosfor