Bogner continues national and international expansion
As part of a long-term development strategy, the German clothing brand Bogner is changing the concept of new stores around the world.
Currently, the global representation of Bogner consists of 19 own stores, 54 partner stores and about 1,500 trading partners in more than 50 countries around the world. And already at the beginning of next year, 4 more new brand stores will open in the shop-in-shop format.
Expansion, both national and international, is how the Chairman of the Board of Bogner, Alexander Wirth, outlined the brand's goal. He notes: "We want to continue strengthening the leadership of Bogner on the way to growth. After the successful opening of our store in Constance last month, we plan to open several more spaces Bogner to consolidate the high growth in the market.
So, a new Bogner space in Prague is opening in the near future. The second store of the partner Gorin&Gorin will be located in the premium shopping center «Chodov». The rented area of 169 square meters will house all the brand's collections and such lines as Sônia Bogner, Bogner Woman, Bogner Man, Bogner Sport, Bogner Fire+Ice
.
Not only the opening of new areas Bogner will be able to impress customers around the world. The priority task is the further development of existing stores, which will allow the buyer to get an exceptional experience of interacting with the brand.
At the beginning of next year, the fashion house Bogner in Munich will be transformed into an exclusive flagship store. Customers will immerse themselves in the world of the brand, which will combine the digital component dedicated to Bogner Media House and gastronomy. Emotions caused by moving images show a clear connection with the style and passion of the brand Bogner. The innovative concept will form the basis for further renewal of retail spaces in Germany and around the world.
Christian Ender, Sales Director, adds: "The development strategy also includes further improvement of business models in wholesale trade. New shop-in-shop corners Bogner will be opened using the already new concept during the autumn-winter 2017 season. So, we have planned to open new stores in the Breuninger shopping center in Stuttgart and in the network of shopping centers KaDeWe (KaDeWe in Berlin, Oberpollinger in Munich, Alsterhaus in Hamburg)».
The company Willy Bogner GmbH & Co. KGaA, located in Munich (Germany), is an internationally successful lifestyle brand and a leading retailer of exclusive sports and designer clothing. The company employs 800 people worldwide and operates under the labels Bogner (Woman, Man, Sport, Kids), Bogner Fire + Ice and various licenses in more than 35 countries. The company, founded in 1932, is headed by the CEO and Executive Director, Alexander Wirth, the owner is Willy Bogner, the son of the founders of the company.
More information can be found on the company's website.
