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30.07.2024 | Милена Мисоченко

Birkenstock conquers Paris

The German brand Birkenstock, known for its comfortable sandals, continues to expand its presence in the global market. On the eve of the Olympic Games in Paris, the company opened its first branded store in France. The new boutique, located in the fashionable Marais quarter, will become not only a place for shopping, but also a platform for communication with customers.

"Opening a store in Paris is an important step in our development strategy," said Nico Buyahf, President of Birkenstock Europe. According to him, the company plans to further expand its retail network in Europe, choosing key cities for this.

The new store offers a wide range of Birkenstock shoes, as well as an exclusive Natural Active Recovery Pack, which includes an insole for active recovery and a pair of Birki Air 2.0 clogs.

The success of Birkenstock is clearly demonstrated by the financial performance of the company. Since going public in October 2023 the brand demonstrates stable sales growth in all regions.

The opening of a store in Paris is another confirmation that Birkenstock has become not just a shoe brand, but a real lifestyle brand chosen by people who value comfort, style and quality.

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