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06.09.2018 | Альбина Весина

Al’Arabia Fashion Days

The company "Meroving Production" invites all professionals and just fashion fans to become part of a unique project""Al Arabia Fashion Days" – the first fashion show with designers from the Middle East, which will take place from October 19 to 21, 2018 in the historical pearl in the center of modern Moscow – Petrovsky Travel Palace. The palace was built in the XVIII century and during its long history has managed to visit both the military headquarters, and a museum, and an educational institution, but after a long restoration it regained its original purpose and this time it will open to guests from a new side. By the way, in 2016 Petrovsky Travel The palace became the winner in the nomination «Best Fashion Venue» of the international award Prestigious Star Awards in London.



«Al Arabia Fashion Days» This is the largest project in the field of fashion involving trending designers of the Middle East and Russian designers of oriental style. The project strengthens mutually beneficial cultural and business relations between Russia and the countries of the Middle East.



The ideologist and founder of the project is Mrs. Louise Avier, international fashion producer, ambassador of Arab Fashion Council and Beirut Fashion Week in Russia and CIS countries. The project headliners – Tony Ward (Beirut, Lebanon) and AMATO COUTURE (Dubai, UAE), the greatest designers who dress world-class Hollywood stars such as Nicki Minaj, Beyonce, Heidi Klum, as well as members of the royal families of Arab countries. Arab designers will present a unique and bold style recognized all over the world. Their screenings are an exciting show resembling a theatrical procession. On the one hand, we see the highest sewing skills, rare lace and hand embroidery, and on the other hand, adult sensuality, emphasizing the true beauty of a woman.



The event is supported by The government of Moscow, the mayor of the city is expected at the opening and closing of the screenings Sergey Sobyanin, which indicates the high level and quality of the project. At the end of each day «Al Arabia Fashion Days» the best establishments in Moscow with invited top DJs of the city and artists will receive VIP guests, designers, sponsors and organizers of the event.


Partners of the event are the international fashion project FollowTheFabrika andtravel company MarsTravel.



Within the framework of «Al Arabia Fashion Days» there will be: a press conference, 20 fashion seminars, 20 runway shows from the collections of Demi Couture and Haute Couture 2019, 3 After Party and a Gala dinner of AL ARABIA FASHION AWARDS. 30 zones with designer showrooms will operate throughout the project.


Time of the event: October 19–21, 2018

Venue: Petrovsky Travel Palace, Moscow.


Photo: shutterstock, Amato Couture, Tony Ward