Franchising
H&M launched sales of subsidiary brands
H&M has launched sales of subsidiary brands. (& Other Stories and Arket) in test mode in some markets.
Analysis of the Choupette franchise
Roman Kirilovich, co-founder of the French company, took the place of a potential Choupette franchisee.
Choupette does not stop there
In the summer of 2019, the TM Choupette brand was closely engaged in the development and promotion of its franchise. The impetus for a new stage in development was the expansion and demand for the purchase of new franchises around the world.
Inspiring Franchise from St. Friday Socks
The brand of designer socks St. Friday Socks intends to develop a retail franchise network.
Tom Tailor − 2 more new stores in Russia
The Tom Tailor brand has opened 2 new franchised stores in Russia − in Ryazan and Stavropol.
Shoes of Russia: 48 new outlets in a year
The Obuv Rossii Group of Companies, the first public retailer of the Russian fashion market, sums up the results of 2018. In just a year, the Group has opened 48 new partner outlets.
Tom Tailor continues to develop his franchise
The European retailer Tom Tailor opened three more new franchised stores in October – in Ufa, Rostov-on-Don and Nikolaev.
20 new outlets in the Shoes of Russia network
Obuv Rossii Group resumed its franchise program in the 3rd quarter of 2018 and opened 20 partner stores under the Lisette and S-TEP brands in the cities of Siberia and the Urals during the period July-September.
New Tom Tailor Franchise Stores
European retailer Tom Tailor opened three new franchised stores in September – in Russia, Belarus and Ukraine.
MUSTANG returns to Samara
The German brand MUSTANG, the manufacturer of denim in Europe, returns to Samara in a new concept, the main idea of which is a home environment, an atmosphere of comfort, warmth and coziness.
The Stilpark chain of stores announces a promotion
To attract new partners, the Stilpark chain of lingerie and tights stores announced a reduction in purchase prices for the entire range of stores.
4 trends in fashion franchising in 2018
part 3
The fashion industry is still going through hard times, but, according to experts, the most difficult period of 2015-2016 can be considered passed.
4 trends in fashion franchising in 2018
part 2
Due to the negative dynamics of the industry in franchising, a leapfrog will begin with the closure and opening of stores. Only the strong survive. Meanwhile, foreign companies are coming to us less and less, while Russian brands are actively entering foreign markets.
4 trends in fashion franchising in 2018
part 1
Fashion is a separate world, living by its own laws. The same can be said about franchising in the fashion industry.
Tom Tailor in Syktyvkar and Vladikavkaz
The European retailer Tom Tailor has opened two franchised stores: in the shopping center "Maxi" in Syktyvkar and in the Central Department Store in Vladikavkaz.