Analytics
"Clothed abilities": studies on the influence of clothing on a person and his behavior
According to numerous studies, the way we dress can have a significant impact on our mood, well-being, self-esteem and how we interact with other people. What we wear can also affect our cognitive abilities.
Retail in a new reality: offline VS online – a new course from Fashion Consulting Group experts
Today, it is necessary to rebuild the business and make decisions promptly. It is important not just to accept the new reality, but to literally introduce it into your fashion business.
Is it possible to use paintings by famous artists as prints on clothes?
The Uffizi Gallery in Florence sued Jean Paul Gaultier for unauthorized use of the painting "The Birth of Venus" by Botticelli. We are talking about the brand's April capsule of 13 pieces of clothing inspired by the most famous works of art.
Trendy fashion shades from the Pantone Color Institute autumn-winter 2022/2023 in New York
Panton usually presents two color palettes at fashion weeks, each of which consists of ten fashionable colors and is complemented by five neutral base shades.
The era of the “theory of small affairs
This theory has several principles: - people take small steps towards a big goal, - it is important that all actions are positive, - small steps can lead to big changes for the benefit of society.
Why is online promotion important for a clothing brand
There are several reasons, and on the day of Knowledge I want to repeat these basic concepts and principles. Firstly, promotion on the Internet allows you to reach a much wider audience than offline.
Lookbook - what you need to know about this shoot for a fashion brand
Clothes are photographed according to certain rules and there are different types: catalog shooting, lookbook and campaign. All of them are created to solve commercial problems.
The best way to stand out from the competition: professional content for a fashion brand
What is fashion? It is influenced by many factors, including culture, social norms and personal preferences. In short, it is a certain taste and lifestyle that is transmitted through clothing.
Guide to the main beach trends of the season: what to buy this summer
As the weather gets warmer, women are more and more eager to update their summer wardrobe. And even if someone took care of it in the spring, the bulk of customers are only now looking for suitable options. This season we see a lot of bright trends on the catwalks.
Resale, upcycling and recycling — what is the difference
These three concepts, which we will analyze, are currently trends in the fashion industry and sales, so it is important to distinguish them and try to implement them into your business as much as possible.
The future of trading platforms - will marketplaces be able to stimulate sales of fashion brands
"We predict that in two to three years every digital platform will be available for purchases. Everything will become a marketplace," Holden Bale said in his opening remarks during the BoF Live event in May this year.
10 keys to e-commerce success: clothing - new content
For many consumers, the endless stream of new bows offered by online stores is as much entertainment as shopping.
Ivanovo summed up the results of the All-Russian industry Forum "Manufactory 4.0"
On October 15, the All-Russian Industry Forum "Manufactory 4.0" finished its work in Ivanovo. More than five hundred people took part in it face-to-face and online: heads of light industry enterprises, experts, representatives of business and the educational sphere.
YOOX and Vogue Italia held a dinner in honor of the launch of the project "The Future of conscious Fashion"
On February 22, YOOX and Vogue Italia held a private dinner in honor of the launch of the "Vogue YOOX Challenge − The Future of Conscious Fashion" − a program aimed at supporting creative young designers and startups who profess a more responsible and sustainable approach in the field of fashion.