Details of the images on Yandex Market Fashion Show 2025

On April 14, 2025, the Tretyakov Gallery hosted a global fashion show from Yandex Market. The styling of the models in China is an intellectual cocktail of the strict aesthetics of Prada and the daring energy of Miu Miu, where the balance between classics and absurdity gives birth to the image of "smart guys and smart girls". A structured wardrobe of everyday wear – jackets, coats – merges with bright leggings and tights, creating a style that knows its boundaries, but plays on their edge.

Artem Lyalkin's team builds this concept through a triad: hair, makeup, nails, enhancing the contrast between casual naturalness and bold accents.

Hair

Together with the Alex Kontier brand, Artem Lyalkin's team mixes eras and textures: from lush, almost retro volumes and torn bangs, referring to Miu Miu, to blurred lines and fluffy backs of heads. Tights instead of elastic bands are a witty move that emphasizes the DIY spirit. Tiger "jumpers" made of precious stones, like mini-planets, are woven into the hairstyles, adding cosmic metaphysics and synchronizing with the models' movements. Their swing is also about the balance of styles, where strict control meets playful freedom. Two products set the tone: Foundation Styling Spray for quick styling with hot tools and Texturizing Volume Spray, which creates a glossy to wet effect in one stroke. The result is hair that speaks of freedom and control at the same time.

Makeup

The faces feature furry eyelids with a “prickly” character, flowing into eyebrows nicknamed leopard for their textural depth. Wide eyeglass frames enhance the intellectual vibe, tying the look together. Makeup works as an accent, rhyming with shaggy sweaters and leg warmers, but not stealing the focus.

Nails  

Nude cat-eye nails from iQBeauty, with metallic sheen, add understated drama. Long silhouettes peeking out from the sleeves play with mother-of-pearl, enhancing the mystery of the look.

"These are images for those who confidently keep their balance on the edge, embodying the idea of ​​"smart people" who know where to stop" - Artem Lyalkin