TOP 10 fashion brands

The global search platform Lyst has published a list of the world's most popular fashion brands in the third quarter of 2018. The most interesting thing is that the data is based not only on the analysis of purchases, but also on indicators from social networks.networks. For example, the release of Adidas Yeezy 350V2 Butter collected 265 thousandmentions in the network. This means that viral content encourages not only to discuss new models, but also to run to the store for them.

Virgil Abloh and Off-White topped the list.The source claims that production volumes are simply off the scale.New records were broken by the collaboration with NIKE for Serena Williams, the release of the second budget capsule Off-White FOR ALL, the exclusive SWIM line for the flagship store in Mykonos, collaboration with the Swedish giant IKEA, plus projects with retailers SSENSE, Selfridges and TheDoubleF. The cherries on the cake were the successful SS19 collection with a show in Paris and, of course, the debut LV collection.

A couple more interesting figures. After the launch of the new NIKE campaign, the number of brand mentions has grown to 10 million! And after the release of DIOR SADDLE BAG, a 957% increase in brand mentions was registered among fashion bloggers! So there is one conclusion: making friends with bloggers for brands is an excellent sales strategy.

And here is the list of the hottest brands of the third quarter of 2018:

1. Off-White;
2. Gucci;
3. Balenciaga;
4. NIKE;
5. Prada;
6. Versace;
7. Yeezy;
8. Vetements;
9. Fendi;
10. Valentino.

Photo: social networks.