3D technologies in retail

All online retailers, major players in the fashion market, have an inherent problem that can be solved with the help of innovative technologies. All these brands have a hole in the budget due to the huge costs associated with the return of goods by consumers due to an incorrectly selected size or model. According to statistics, the number of refunds for different brands ranges from 20 to 40% of the total number of orders.

 

Online shopping is akin to roulette. Each brand has its own size grid and patterns, so it will be only a matter of chance whether a thing from a manufacturer from whom you have not ordered anything before will suit you. For several years, developers have managed to offer a lot of ways to measure and even scan consumers, but, unfortunately, none of them is yet able to fully solve the task. At the same time, based on the general trend, in just a few years the entire fashion industry will somehow switch to multi-channel online processes.

 

 

So far, new technologies are being perfectly used by sports and fashion brands to provide customers with a new consumer experience, which increases audience loyalty and, consequently, sales. For example, augmented reality. As a visual technology, it appeared about 10 years ago and was used in various business areas to create special effects, visualize a product or test a new concept. Now, many fashion brands are investing in this technology to attract new customers.

 

So, the London Burberry store, in partnership with Apple, introduced a mobile application with a new feature that gave users the opportunity to add Burberry-inspired drawings by artist Danny Sangra to their iPhones.
 

 

Another vivid example of the use of augmented reality was implemented by Zara. In pursuit of millennials' attention , this the fast fashion brand showed at the showcases outfits from its assortment, which were demonstrated by virtual models. Sensors were built into the showcases, triggered when a smartphone was pointed at them. For two weeks in April last year, the effects could be seen in 120 Zara stores around the world. And online customers could enjoy this new experience when they brought smartphones to the boxes with orders received through the online store.

And, of course, Nike often surprises its customers with the possibilities of new technologies applied to the customization of its products.