Advanced technologies in clothing

Technological clothes will not surprise anyone, and new technologies, such as the production of clothes on 3D printers, virtual fitting rooms with augmented reality, chips that read how often and where you wear clothes, are quite possible.

Technologies are designed to solve a number of problems, the main of which is the optimization of production. Special attention is paid to the optimization of the primary processes of cutting, sewing and processing, the timese and financial costs, which take up most of the funds. This is exactly what computer technologies should help, which solve these problems both at the stage of clothing modeling and at the stage of coordinating details between different departments. Technologies can not only speed up, but also significantly reduce the cost of all processes up to sales.

Nike has 3D scanners in fitting rooms in some stores, and the brand has also started printing its own on 3D printers. Not far behind is its main competitor adidas, which announced the possibility of printing sneakers directly in stores with the possibility of customer customization.

Last year, the sports brand Under Armour held a presentation of its new collection for buyers, using 3D visualization rather than showing samples of clothing models. Thus, they saved on the production of test products and received prompt feedback on which models and in which colors and materials the buyers liked, thanks to which only these models were put into production.

The technology allows you to literally send presentations of collections through cloud services, make changes to them and coordinate orders. The introduction of such methods will create incredible savings on resources, both human and financial. And the value for the environment is even difficult to overestimate.

Unfortunately, the transition to digital technologies is difficult not only technically, but also mentally: company executives are too attached to clear processes used for years and are not ready for modernization. At the forefront will always be those who work with a progressive young audience, and these are sportswear brands and mass market.

For example, Tommy Jeans opened the first "store of the future" in Moscow at the end of July, where digital panels working as electronic stylists are already installed. You can scan the barcode – and images of things that you can combine with each other will appear on the panel. You can also take your own panoramic selfie or even a video selfie. Some models have special chips sewn into them that record information about how often you wear these clothes and where you go in them. With the help of a mobile application, you can earn points or communicate with other owners of these models.

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