expert
Strength, sensuality and play: 8 trends for autumn-winter 2025/26
This seasonal high fashion palette is a powerful manifesto of new femininity and a new wave of confidence based on tailoring, elegance and “goddess energy”
Tailoring in Fashion: The Suit as Architecture of Power
When we talk about modern fashion, one of the most stable and multi-layered concepts remains tailoring
Fashion retail: how technology is changing the fashion industry
Fashion retail is no longer divided into "online" and "offline" — today it is a single ecosystem where technology plays a major role.
From existence to communication: how and why it is important for fashion brands to create "icons"
The market is oversaturated with beautiful things, high-quality materials and stylish collections. But what makes some brands iconic, while others are just market participants?
Pantone Fashion Color Trend: fashionable shades for autumn/winter 2025/2026
According to Pantone Color Institute experts, the color palette of the autumn/winter 2025/2026 season is filled with poetry, combining ease with refined elegance.
The Future of Fashion: Personalization in premium brands
Let's look at why personalization has become a cornerstone of brand strategy, how it improves customer experience, and what role technology plays in its development.
Pantone's Color of the Year 2025 – 17-1230 Mocha Mousse
The Pantone Color Institute annually selects a color that reflects the global mood and becomes a symbol of our time.
The main color of 2025 from WGSN and Coloro: Future Dusk
This shade will become a key element in fashion, art and design, bringing individuality and expressiveness to projects
The Invisible magnet: how identity transforms fashion brands
In the fashion world, brand identity is not only a set of visual elements, but also a deep concept that reflects the unique self of each brand
Coloro and WGSN presented the main colors of the spring-summer 2026 season
2026 will be the year of redirection of vectors, when old ideas will be criticized in the context of deepening changes in society
Dolce & Gabbana Exhibition "Dal cuore alle mani": A love letter to Italian culture in the heart of Milan
From April 7 to August 4, 2024, an unforgettable exhibition was held in the majestic halls of the Palazzo Reale in Milan – "Dal cuore alle mani" (“From heart to hands") from the legendary Dolce & Gabbana
Transition to Season-Agnostic Fashion: pros and cons for business
A significant change is taking place in the fashion industry, known as the transition to "season-agnostic fashion" — fashion that is not tied to certain seasons
Rain, street, Paris. Maison Margiela Haute Couture Spring-summer 2024
The collection was undoubtedly an unforgettable conclusion to Paris Haute Couture Week
Secrets of visual merchandising: how to attract attention in fashion retail
In the fashion world, where first impressions are crucial, visual merchandising plays a key role in attracting the attention of both retail and wholesale buyers.
Rethinking content and advertising in the new era of fashion: how to adjust to changes in customer needs
In a world where fashion is undergoing a kind of transformation, Russian fashion brands are faced with the need to radically change their approach to creating content and advertising.