SOHO Fashion Press Day
On January 16, 2019, the Exposed art space hosted a press day SOHO Fashion, which presented collections of shoes and accessories of the seasonspring-summer 2019 projects Clarks and SOHO. The space was divided into two zones corresponding to the retail projects of the company SOHO Fashion. In the first there was a presentation of a new collection of brands Clarks and Clarks Originals, in the second collections of top brands of the conceptual project SOHO were presented: Buffalo and Buffalo London, EMU Australia, GANT footwear, Pepe Jeans London, Stonefly, Tom Tailor, British Knights, Strellson, Maison Pourchet, Happy Socks.
Of particular interest to the guests of the event were models from the Clarks and Land Rover collaboration. The united creative team was based on the principles of Land Rover about environmental friendliness and was inspired by ideas about adventures. The result is shoes that will be comfortable both in the mountains and in the metropolis.
The portfolio of Clarks has been replenished with a new sub-brand Cloudsteppers. The main advantage of this line is the optimal balance between price and quality. The shoes Cloudsteppers by Clarks were purposefully created for a wide audience, while, thanks to the rich production capabilities, the quality is not inferior to the main collections of Clarks.
The SOHO collection is a harmonious combination of current trends and timeless classics. The brands Gant, Strellson and Stonefly in the new season have focused on elegant and classic models, while maintaining their own individual style and a high level of comfort. Pepe Jeans London and British Knights introduced the guests to trendy models in the style of sports chic, emphasizing bold bright prints and rich decor in their collections. EMU Australia has announced a line of Originals, which focuses on natural materials, convenience and fashionable design. New to SOHO brand Buffalo introduced trendy sneakers with a massive sole (ugly sneakers), elegant pumps, glamorous party shoes, stylish high-heeled sandals and classic ballet flats. The shoe collection was harmoniously complemented by handbags Maison Pourchet with a touch of French chic, as well as classic bags and business portfolios from Strellson, casual hits Clarks and daring accessories from the brand Buffalo. Stunningly bright socks Happy Socks, as always, captivated the audience with creative prints.
The press day was held in a positive and friendly atmosphere: brand managers introduced the guests to the main trends of the season, models-new collections of all brands that will be available for purchase in the near future in the stores SOHO and Clarks. The press day was also attended by children's collections Clarks, EMU Australia and Tom Tailor.
Photos provided by the organizers.