ARA: A new brand in the SOHO Fashion portfolio

In November 2017, the grand opening of the first German shoe and accessories store in Russia ara took place in the shopping mall «Afimall City». The program of the evening included a speech by representatives of the company ara and the management of the company SOHO Fashion, which will develop retail ara in the territory of the Russian Federation. In addition, the guests were pleased with a bright parrot show, a positive set from dj PODMOGA and a wonderful buffet.

«ARA Shoes AG» – is a firmly standing family business originally from Germany. Having started its history in the years of post-war scarcity, the company ARA Shoes AG has become one of the leaders in the segment of comfortable shoes with sales of more than 6.6 million pairs per year. «ARA Shoes AG» owns the brands Salamander, Lloyd, SuperFit, Legero.

From the very beginning of the company's formation, ara has chosen the creation of comfortable women's shoes as its strategic course. The men's collection of the brand has been produced since 2005.Lightweight sole, engineered shoe backs, replaceable insole, high-tech materials, all these details in the complex are invariable components of the brand's products, and the unique quality of performance guarantees an increased duration of use without loss in comfort.

To date, more than 500 branded stores have been opened in the world ara, and we are glad that Russia is now included in the list of countries where customers will be able to get acquainted with the brand's assortment in the corporate concept.

SOHO Fashion is discovering a truly new segment of buyers: the brand's products are aimed at consumers over 35 who are in search of not just beautiful, but also suitable for all the unique needs of shoes.

Photo: SOHO Fashion