Monobrand VS multibrand

As part of the Fashion Week in Moscow on the business programthe directors of e-commerce of the largest retail fashion companies will hold apublic talk.

The participants of the discussion will try to answer questions about which online trading formats are optimal for various types of fashion-business. What is more correct – to create your own online store, hire staff and develop infrastructure, or give the goods to large multi-brand online stores at wholesale price. Is there an opportunity to combine sales channels, and if so, how to do it competently and without losses.

Among the participants: Pavel Bykov– Director of Digital Marketing, AVITO; Yuri Fomin– Director of e-commerce and Digital Marketing, Ralf Ringer;Stanislav Korobochkahead of direction omni-channel, "Econika"; Artem Grafov– e-commerce Manager, VF Corporation; Andrey Osokin– Marketing Director, Quelle; Tamara Miminoshvili  project Manager for the development of e-commerce company «Route»; Alexandra Zhiltsova &Director of e-commerce atCalzedonia group, Russia.

Moderator: Alexey Salychev, curator of the Fashion E-commerce course at the HSE.

Venue: Business Digital Space, 47 Pokrovka str.

Time of the: March 23, 2018, at 15:00.