Irina Karimova is the new mentor of the Skolkovo Technopark

Irina Karimova, head of the portal FashionEducation.ru , the leading column "Innovations in the fashion industry" and "Directory of professions" of the magazine "Fashion magazin", accepted an invitation to become a mentor of the Technopark ";Skolkovo» in the direction of IT.

The choice of this direction was not accidental: it is in the field of new technologies in design, layout and construction, retail and e-commerce that serious reserves for improving the efficiency of light industry enterprises are hidden. If we talk about the global fashion industry market, then the study and forecasting of consumer behavior using big data and the creation of new promotion technologies based on them has become a separate and very promising area for development.

"In my activity as a mentor and expert, the main task I see is to assess the potential of projects on the market and the opportunity to help aspiring entrepreneurs competently pack a product for its promotion on the market, both for potential buyers and investors."

Irina Karimova

The Skolkovo Technopark has become a real eco-environment for the development of innovative projects in all spheres of the economy, and, of course, its capabilities and services can also be useful to fashion industry companies planning the development and implementation of innovative technologies.

Photo: Irina Karimova, expert of the b2b platform "Fashion magazin"