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10.05.2017 | Лидия Соколова

"Fashion Industry": waiting for the 50th season

On March 16–March 19, St. Petersburg hosted the International Exhibition of Light and Textile Industry «Fashion Industry», which was successfully held for the 49th time by the exhibition association «FAREXPO».

 

Anyone who has visited the event at least once will immediately notice the difference between this industry forum and similar exhibitions in other cities. We have already got used to the fact that regional exhibitions of this kind turn more into an inter-gathering of local companies, among which there are occasionally visiting guests from the capital. The Fashion industry is not similar to the Moscow exhibitions held by both Russian and foreign companies.

 

Perhaps it is this unique atmosphere, where comfort and business environment are organically combined, the variety of exhibitors of various levels and directions, interesting in the format of the Economic Forum and an extensive training program that attracts a serious professional audience.

This season, about 200 companies from 11 countries came to St. Petersburg.

 

 

The exposition turned out to be bright, colorful and rich in spring. The range and model line of the presented products has expanded. Industry specialists were offered a large selection of men's, women's and children's clothing, underwear, textiles, shoes and leather goods. Men's suits were presented by three leading Russian manufacturers at once - Pskov Sewing Factory Slavyanka, JSC "Sir" (Vladimir region), CJSC "Alexandria" (Krasnodar). "The Fashion industry" has become a platform for the presentation of the products of the national light industry for 25 companies from Belarus. They presented clothes, shoes, leather goods.

 

The organizers of the event are doing a lot of work to attract new brands. For the first time, such companies as Magnolica (Latvia), TANEX (Romania), Fashion House NATALIA GRADOVA (St. Petersburg), Sondra (Belarus), «Stylish fidgets» (St. Petersburg), JSC «Zhlobinskaya Garment Factory» (Belarus) and many others. The new direction of its activity – design studio – was presented by CJSC «Labor» (St. Petersburg).

 

The success of the past season is evidenced by the return to the exhibition after a long break of such companies as the Pskov sewing factory "Slavyanka", St. Petersburg Spinning and Thread Mill named after. Kirov and the Trading House «Melana, as well as other enterprises.

 

Industry professionals consider «The Fashion Industry» an ideal platform for entering the market of the Northwest region.

Marina Dudareva (Head of Wholesale Sales CJSC "Alexandria") tells about her impressions: "We are just exploring the region of the North-West of Russia. However, we have already shown interest in both men's suits and school uniforms. The first contracts were signed right at the exhibition. In general, the event changes for the better from year to year."

 

«The Fashion industry» has attracted the attention of fashion industry specialists from all over the world.

A landmark visit to the exhibition can be called Cisco Garcia, manager of Inditex, Spain: "I represent a concern that unites stores under the brands ZARA, Bershka, Oysho, Stradivarius and others. Here I am looking for factories where we could place orders for tailoring.

 

Daily displays of clothing collections from exhibitors helped specialists navigate the variety of the assortment, get to know the exhibition participants better and make their choice.

 

The business program aroused keen interest among industry professionals. Opened Economic Forum of the fashion industry specialized conference "St. Petersburg" center of the fashion industry and light industry". More than 150 specialists participated in the discussion of the regional project developed by the Committee for the Development of Entrepreneurship and the Consumer Market of St. Petersburg. Traditionally, a large audience was gathered by the business program: a seminar "Social media marketing tools for fashion brands", a master class "strong>"Effective procurement"anti-crisis tools", a seminar by Maya Kuznetsova "Commercial trends in women's and men's clothing of the season FW 17/18» and many others.

 

 

The exhibition hosted the presentation of a new online project of the general information partner of the event of the magazine "Fashion magazin". The B2B platform for industry professionals is harmoniously integrated into the online media for professionals and fashion connoisseurs.

 

New names and a new vision of fashion trends could be met at the International Competition of Young Designers "Generation NEXT".

For beginners and already experienced industry professionals, a job fair "Valuable cadres of the fashion industry" was held daily, organized with the help of an international website FashionJobs.com .

 

«The Fashion industry» and its current business program provided opportunities for direct constructive dialogue between Russian and foreign manufacturers of light and textile goods, trading enterprises, which contributed to the development of the consumer market and strengthening the positions of the domestic light industry. In four days, the exhibition was visited by 11,605 people, 52.7% of them industry specialists.

 

The 50th anniversary season of the Fashion Industry will be held in St. Petersburg from September 28 to October 1.