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02.10.2017 | Альбина Весина

Anniversary season of the Fashion Industry Exhibition

The International Exhibition of Light and Textile Industry "Fashion Industry" for the 50th time has become a meeting place for manufacturers and buyers, designers and end consumers. The largest industry event of the North-Western Federal District of the Russian Federation was held from September 28 to October 1 in St. Petersburg.


In connection with the 25th anniversary, the exhibition received a greeting from the Vice-Governor of St. Petersburg, Sergey Movchan, and the main decoration of the runway shows was the performance of opera diva Natalie Orly.



About 200 companies from 13 countries presented their products at the CCM site. The exhibition has been updated by more than 30%. «The Fashion industry» has shown who has successfully overcome the difficulties of the economic crisis and is ready to develop further.


The Belarusian representation has significantly expanded: the brands Daloria, Kiara Collection, Blackberry, Soji, Ivera Collection and others have attracted the attention of buyers with a variety of products.


The assortment of men's clothing has increased: a young company from Kazakhstan, Dalatex, the Turkish brand Ricardo, the sewing factory "Aelita" (Vyshny Volochek) offered a large selection of men's shirts. Leading manufacturers of men's suits also presented expositions: Pskov sewing factory "Slavyanka" (TM Truvor), JSC "Sir" (Vladimir region), CJSC "Alexandria" (Krasnodar), sewing enterprise "Severny" (Nizhny Novgorod).


The presence of bright fabrics and accessories from companies such as Medas Textile, JSC "Worsted", Alyzip, "Salitex", "Sianna Digital", allowed to attract an additional number of visitors to the exhibition.



This year the event received a lot of positive feedback from both visitors and participants. Here, for example, is the opinion of the heads of the Kazakh brand Pentatonica, Kira Maisheva and Saul Jamil, who decided to try their hand in Russia some time ago: "We started with St. Petersburg, because we love this city very much. This is a tremendous experience for us: for the first time in 5 years of existence, we are participating in the exhibition. At «Fashion Industry» we are somewhat out of the picture – by the age category of visitors, by consumer requests. Nevertheless, the reviews about the collection are only positive and we have already found our buyer. We were interested in working with buyers – which parties they take, how they interact. We heard the opinion of end consumers and received a huge layer of information for thinking about the future of our production.

The collections presented by the permanent participants of the exhibition reflect the fashion trends of the spring-summer 2018 and autumn-winter 2018/19 seasons. Many companies have developed a new range specifically for the exhibition. Daily shows on the central podium allowed the specialists to reveal the most interesting and best-selling clothing models.


The main business event of the exhibition was The Economic Forum of the Fashion Industry, where a professional discussion was held on topical issues of the development of the light and textile industries. The specialized conference that opened the Forum "St. Petersburg" is the center of the fashion industry, the next stage. The synergetic effect" gathered more than 150 light industry specialists. The main topic for discussion is the interaction of all representatives of the industry: designers, manufacturers, sellers, government agencies. The conference participants put forward a number of proposals that touched upon the problems of taxation, labor resources, promotion of Russian goods on domestic and foreign markets.

Within the framework of the Forum, training seminars, trainings, master classes were held. Maya Kuznetsova held a seminar "The future is in the hands of the young", Lyuba Popova outlined the key fashion trends for the spring-summer 2018 season, and Alexandra Lakovnikova presented a master class "Promoting fashion business through social networks: keeping up with trends, increasing marketing efficiency". The public's interest was aroused by the training Anna Bocharova «Sell! Sales consultant management techniques: effective solutions without large investments..


Asya Kogel, designer of the Fashion house Kogel (St. Petersburg), commented on her participation in the business program of the exhibition: "What happened here is very useful for my business and creativity. Such different speakers, all professionals in their field – representatives of huge factories, retail, press, authorities. We discuss today's problems, implement interesting projects, and make our contribution to the development of the fashion industry.

The International Competition of Young Designers "Generation NEXT" has significantly expanded its geography. Representatives of 20 educational institutions of Russia, Lithuania and Italy competed for awards from the organizers and partners of the event. The professional jury noted the high level of presented projects in all directions, a variety of topics with general literacy of implementation and accurate targeted orientation.



Olga Matyukhina (Saint Petersburg University of Technology and Design) with a collection of men's clothing became the winner in the direction of "Costume" and a contender for the National Award in the field of fashion industry in the category "Debut".;#Pinkogram». For the second season in a row, the main prize in the direction of "Textiles" goes to Anastasia Ivanova (St. Petersburg State Academy of Art and Industry named after A.L. Stieglitz) for the development of a collection of dress and costume fabrics "Graphics of contrasts". In the direction of «Graphic Design» the best recognized design graphics «F 63.9» Elizabeth Avimskaya (St. Peter­burg­skaya State Academy of Fine Arts ­Industrial Academy named after A.L. Stieglitz).

During all the days of the exhibition, the Job Fair «Valuable personnel of the fashion industry», organized by «Farexpo» together with the international portal , . Every day, the job bank was updated at the expense of the participating companies of the exhibition, resumes of visitors to the event appeared on the stand. Hundreds of job seekers and employers have found suitable offers for themselves on the Yar­­ job brand.


For four days, the International Exhibition of Light and Textile Industry "Fashion Industry" provided a space for negotiations and conclusion of contracts, exchange of experience and professional discussions. The guests of the event noted that the created conditions favored the further development of both individual companies and the industry as a whole. Participation in the exhibition and business program allows you to express yourself, reach a higher level and see new business opportunities. The exhibition «Fashion Industry» was visited by over 9,300 people, 48.3% of them industry specialists.

The next exhibition "Fashion Industry" will be held in St. Petersburg from March 1 to March 4, 2018.


Photo: "Farexpo"