Fashion Weeks in Russia, spring 2018
The expert of the b2b platform "Fashion magazin"Oksana Shevlyakova continues to talk about the main Russian fashion weeks.
MBFWRussia ; Fashion Week in Moscow and SPbFW SFW – Sochi Fashion Week
Moscow Fashion Week
NMM was held from March 20 to March 25, 2018 in the Moscow Gostiny Dvor.
She also had her pros and cons. I will note the excellent location of the site and the good organization of the backstage area.
The disadvantages include insufficiently trained staff preparing designer collections for shows, and an insufficient number of personnel assigned to the designer.
Traditionally, the Fashion Week was opened by the show of the collection Valentina Yudashkina is a world-renowned designer. The Week closed with the fashion show of the collection Victoria Andreyanova The show was dedicated to the 25th anniversary of her Fashion house.
I would like to note the impressions: Lisa Romanyuk, Eleonora Amosova, Anastasiya Kuchugova, Humariffand Artem Krivda. There was something to see in the Final of the All-Russian Competition "
By organizers and specialists Fashion Consulting Group a good business and educational program was organized. Both participants and guests of the Week liked the new format of the designer Pop-up store. Unlike MBFWRussia, Moscow Fashion Week has broad information support from specialized and glossy media, but buyers were also noted a little.
SPbFW
The St. Petersburg Fashion Week was held from April 19 to 22, 2018 at the site of the "New Stage of the Alexandrinsky Theater".
Despite not having such a long history as the Moscow weeks, youth and pressure helped the organizers to cope with the event perfectly. A unique platform was selected, where it was convenient for everyone. A nice and large backstage area is organized. I would like to note the well-trained staff preparing designer collections for shows, and a sufficient number of staff assigned to the designer. Special thanks Nikita Vladimirovich Kondrushenko and the entire team SPbFW for the correct and competent selection of participants.
The Week was opened by the combined show Space Lock & Oleg Kondratiev, the event was closed by the regular participant SPbFW Sergey Khromchenkov, the brand Fabric Fancy. I would like to mention separately the premiere show of A.NoDesign, as well as the shows of the brands Alezzy, U STORY, Viktoria Fleur and Mod'Art St. Petersburg.
We were very pleased with the shows of the winners of the Young Designers Competition DRESS CODE Choice: SELBERG, Olga Loginova and DAGON, as well as collections of students under the guidance of Vladimir Bukhinnik – they, as always, were creative and diverse in styles and directions.
The specialists who attended the event noted an excellent practice-oriented Business program and a very interesting format of the designer Pop-up store. A full hall was gathered by the presentation of the International Buyers Association under the leadership of Georgy Rostovshchikov.
The week was widely covered in specialized and glossy federal and regional media and attracted an impressive professional audience.
Photo:Moscow Fashion Week and SPbFW