Analysis of the Spring-summer 2019 season screenings
From the huge stream of images offered by the best designers at the world fashion weeks, together with the FashionSnoops trend bureau, we have selected highlights that will become the bestsellers of the upcoming SS19 season. Galina Kravchenko, Director of the Assortment Department of Fashion Consulting Group and head of the representative office at FCG of the international trend bureau FashionSnoops.com, tells about colors, materials, graphics, decor and key types of assortment in women's clothing on the example of recently completed shows of key world fashion weeks.
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MILAN,IMPRESSION ANALYSIS SS 19
Fashion Theme «Workwear»
"Workwear" has become one of the bright themes at Milan Fashion Week, especially in the collections of Fendi, Jil Sander and Max Mara. Beige, coffee and swamp shades of green are the main color palette of the new work suit. As for the decor and designs, these are oversize patch pockets and straps. Such types of assortment as jackets and coats are combined with the must have season – shorts made of stretch material.
Fashion Theme «Genesis»
The word "genesis" has different interpretations. In SS19 trends, the genesis theme will mean a new vision of clothing using references to historical patterns, designs or classic colors. A certain "genesis" of the new fashion from quotes from history. In the fashion theme "Genesis" at Milan Fashion Week, various patterns and colors were shown, one way or another related to the geology and shades of the soil. The "genesis" trend was realized by designers through textural interlacing, exotic prints and decors.
Colors: Splash of color
The riot of color is definitely coming back! In silhouettes, the bright color accentuates strong, exaggerated shoulders and elements of work clothes. Versace, which have recently become popular with young buyers, offered a mini length and a variety of bright appeal patterns.
Colors: Pastel colors
Pastel colors are more pronounced in the collections of Milan Fashion Week than in New York or London, where bright colors were still the key. In Milan, the imagination was struck by soft shades of lemon, sky blue and powdery pink.
Colors: Neutral
In contrast to the cheerful challenging colors that have been noticeable on the catwalks for the last two years, shades of beige were presented as a new key palette in the collections of the Milan catwalk. They are especially relevant in combination with the laconic cut of products.
Pattern: Leopard
One of the most important prints of the SS19 season is leopard print. Antonio Marras paid special attention to this animalistic print. Patchwork and the imposition of a print of different raster on one another, the combination of a print with lace - all this changes the idea of a leopard outfit.
Pattern: Skin Texture
In Milan, compared to other fashion weeks, the patterns and textures of the skin of exotic animals were more noticeable - a natural crocodile and a brightly colored python. Philosophy by Lorenzo Serafini and Antonio Marras actively use natural leather in their collections.
Pattern: Tai-dai
Tai-dai coloring and various dye effects have become a growing favorite of spring 2019, thanks to New York Fashion Week. In Milan, MSGM and Prada use these techniques, focusing on bright colors - a combination of pink and red, purple and black.
Models: «Bicycles»
"Bicycles" (knee-length leggings) were present in most collections of Milan Fashion Week. They can be worn as an independent thing, or as a bottom layer under a skirt or dress. They can be made in bright colors, with patterns, from unusual materials, including leather.
Models: Pleated skirt
Despite the fact that pleated skirts have been popular on the catwalks for two seasons, they are also represented in quite a large number in the SS 19 collections. Midi length is the most popular. And the accents on the material – transparent and translucent textures – breathed new life into the models already familiar for several seasons.
Collages: Fashion Consulting Group