Galina Kravchenko's webinar on Tekstillegprom

A fashion trend is not just a innovation. Fashion trend is an important tool, which in the skillful hands of the buyer increases sales. Commercial fashion trend these are colors, models, prints and patterns, decoration that are clear and close to your customer. Therefore, in order to understand what will be sold, it is important to know how your buyer lives. The seminar will examine what key social changes the crisis brought us and how they affected fashion and manifested themselves in men's and children's clothing.

SEMINAR PROGRAM

Men's clothing:

1. What fashion trends can be used to boost sales and attract the attention of buyers in Russia in the FW19/20 season.
2. Commercial trends:
   • fashion themes;
   • colors, fabrics and materials;
   • key types of assortment.

3. Sources of information:
   • online trend bureau fashionsnoops.com ;
   • regular FCG research: expert forecasting of fashion trends based on the analysis and systematization of reports on the fashion market and retail, social media content and street style;
   • professional fashion weeks: London, New York, Paris, Milan;
   • Premiè exhibitions;re Vision Paris, Expofil, Interstoff, Intertextile, Magic Sourcing Galleries;
   • men's clothing exhibitions: Agenda Long Beach, Avantex, ComplexCon, Ispo, Las Vegas Shows, Outdoor Retailer, Performance Days, PGA, Liberty Fairs, Capsule, Premium, Pitti Uomo, Magic.

Clothes for children:

1. Commercial trends for the range of clothing for girls and boys:
   • fashion themes;
   • colors, fabrics and materials;
   • key types of assortment.

2. Sources of information:
   • online trend bureau fashionsnoops.com ;
   • regular FCG research: expert forecasting of fashion trends based on the analysis and systematization of reports on the fashion market and retail, social media content and street style;
   • exhibitions of clothing for children: Bubble London, Childrens Club, CIFF Kids, Dot To Dot, Pitti Bimbo, Playtime New York, Playtime Paris;
   • exhibitions of materials: Munich Fabric Start, Magic Sourcing Galleries, Anteprima, Intertextile, Premium Textile, Lineapelle, Milano Unica, Pitti Filati, SpinExpo, Premiere Vision;
   • professional fashion weeks: London, New York, Paris, Milan.